Emails. Still a valid part of marketing?

Everyone is so busy these days. Honestly, it’s nearly impossible to find time to catch up with friends or learn to play the guitar like you’ve been planning to do for the past couple years. So who has time to send or read emails? Is there any point to using EDMs as part of your marketing strategy anymore?

According to Hubspot, segmented and targeted emails generate 58% of all revenue and according to Wordstream, consumers spend 138% more when purchasing products through email than those who don’t get email offers. Want to know what is 40 times more effective than Facebook or Twitter at getting new customers? Email.

Still think that email marketing campaigns are outdated or a waste of time? Think again. EDMs are an important part of Digital Marketing Strategy. Just be mindful of what you’re sending, when you’re sending it, and who you’re targeting. Hot pink yoga pants for Nana? Maybe not.

One of the things I love about designing EDMs is being able to create a clean, modern look while writing to the consumer as if they’re right across the table from me. Take a look at an email campaign that I recently created as a part of learning to use Campaign Monitor.

EDM Campaign Design